DIGITAL MARKETING
PROMOTING YOUR BUSINESS ONLINE


Researching, planning and delivering successful marketing campaigns that will help your customers find you and drive valuable traffic to your website.


WE RESEARCH
Extensive research to maximise results.

WE CREATE
Creating relevant and informative content.

WE OPTIMISE
Optimising content for maximum exposure.

WE PROMOTE
Promoting content via social media platforms.

Promoting YourOnline


Promoting Your Business Online


PPC CAMPAIGNS

We develop and manage Pay Per Click campaigns that deliver targeted traffic to your website.

KEYWORD RESEARCH

For PPC, keyword research is incredibly important. Your entire PPC campaign is built around keywords and the most successful AdWords advertisers continuously grow and refine their PPC keyword list.

Our team will carry out dedicated research helping to identify the most relevant keywords for use with your campaigns. This service will be ongoing and refined dependant on the performance of your keywords.

KEYWORD COSTS

From calculating the average cost per click of each selected keyword, providing alternative (lower cost) options and identifying the level of competition and average amount of searches per month to maximise your campaigns.

CAMPAIGN SET-UP

Includes initial set-up of an AdWords account, keyword research and placement, cost per click and bid settings, level of competition, average searches per month and landing page creation and optimisation.

MANAGING YOUR PPC CAMPAIGNS

Your PPC campaigns have to be managed regularly to make sure they continue to be effective. We can help to manage and analyse the performance of your account and make the following adjustments to optimise your campaigns:

 

  • Add PPC Keywords
  • Review Costly PPC Keywords
  • Add Negative Keywords
  • Split Ad Groups
  • Refine Landing Pages

SOCIAL MEDIA

Social Media networking to promote your business, products and brand.

Our social media services include set-up and optimisation of all your social media accounts. We identify suitable channels for your business, design the pages including headers / banners and profile images and we will also set-up ‘company pages’ for your business adding logos, cover photos and profiles.

Social Media management, sourcing and posting suitable content on a regular basis.

BENEFITS

Increased Brand Recognition | Improved Brand Loyalty
More Opportunities to Convert | Higher Conversion Rates
Higher Brand Authority | Increased Inbound Traffic
Decreased Marketing Costs | Better Search Engine Rankings
Richer Customer Experiences | Improved Customer Insights


Optimising the use of Social Media to promote your business online.


SEO

Making your web pages search engine friendly and easy to find.

GOOGLE | BING | YAHOO

KEY FEATURES

Keyword Research | Keyword Placement | Page Content
XML Sitemap | Image Optimisation | Meta Tags
Page Names | Page Titles | Blog Categories
Cross Links | Backlinks | Page Load Times


Optimised Search Engine Friendly Web Pages.


EMAIL MARKETING

Ideal for promoting new products and services.

Email marketing is a cost-effective medium for building relationships and maintaining regular contact with your customers.


Providing professional services including initial set-up, design, layout, campaign management and ongoing support.


BENEFITS

Increase Awareness
Demonstrate Expertise
Promote Products + Services
Maintain Customer Contact
Increase Coverage
Low Cost
Statistics - Track Results

mailchimp

MAILCHIMP SPECIALISTS

BLOG

Promote new products and services, demonstrate your expertise and keep in touch with your customers.

WORDPRESS SPECIALISTS

IMPROVED SEO

Search engine bots love fresh content, because it indicates that a website is active and up to date.

Google and Bing take notice of websites that regularly add new content and each blog post is considered by bots to be a new page, leading to a higher search result ranking.

BUILD TRUST

Business blogging is a great way to build trust in your business.

A blog highlights the human element of your business or organisation, reminding customers that there are real people behind your brand.

DEMONSTRATE EXPERTISE

When you share your knowledge for free through your blog, you are demonstrating that you know your stuff, while adding value and building trust.

CONTENT IS SHARABLE

If you provide people with quality information they find useful and enjoy reading, there’s a good chance they’ll share it with their friends.

This is great news, because the more people who share your content with their friends, the more you expand your network and brand exposure.

DISPLAY ADVERTISING

Display ads are the paid advertisements that appear in front of users on website pages in the form of graphics. Display advertising comes in several forms including banner ads and rich media and relies on elements such as text, images, audio and video to communicate your message.

VISUALLY APPEALING

One of the key benefits of display advertising is that, because they are graphic content, they can be designed and styled using graphics, video, audio and your company branding to stand out to users and attract their attention.

EFFECTIVE TARGETING

It is important to target the people most relevant to your business. Just as with SEM and Facebook Ad targeting, you can create specific parameters for your display ads, which sites they appear on, which geographic area they appear in and which demographic or niche market they appear to.

INCREASE YOUR VISIBILITY

Display ads give you the ability to appear on websites that are not only highly trafficked, but which are also related to the offer of your ad. Display ads benefit your business by getting you in front of a high volume of the right people.

TRACK PERFORMANCE

Display advertising platforms offer performance tracking enabling you to measure your marketing activities. With the data provided, you can know exactly how many times your ad or ads have been clicked. Being able to track your investment allows you to ensure you are getting the most out of it.


We create high quality display ads and will design and source images, graphics, video and audio to add the wow factor.


ANALYTICS

Google Analytics account set-up, website integration and ongoing management services.

TRAFFIC

Visitors to your website will come from various destinations – a search engine, an advert, an email link etc. Knowing what the main sources of traffic are gives you insight to the strength of your SEO, your ad campaigns and other incoming links.

If, for example, you are running an ad campaign, you can track how much traffic has been generated through these ads, as well as other specifics such as keyword usage and day part peaks, all of which can be analysed for optimisation purposes.

KEYWORDS

One of the most important reports in GA is the keywords report. Keywords are vital to figuring out how your search traffic is finding your site. It is possible to see what words / terms, used in searches, have resulted in the most traffic.

This info can be used to modify the content on the site for SEO purposes and can inform you as to which key words you should be targeting for ad campaigns.

VISITOR PROFILES

Knowing the profiles and behaviours of visitors to your website is extremely useful. With GA you can find out geographically where the traffic is coming from, age and gender information, and visitor behaviours such as what devices they are using (desktop, mobile, tablet etc.) and whether they are new or returning visitors.

This data can help you adapt your web site and shape your marketing activity to best meet the needs of your visitors.

PAGE POPULARITY AND BOUNCE RATE

You can track average time spent on pages and bounce rates, giving you insight to which parts of the site are most popular and where there are bottlenecks. A high bounce rate (when a user leaves your website having visited just one page) indicates that the visitors are not finding the information they want or are struggling to navigate through the site.

Understanding as to where this is happening allows you to modify the content and structure the site to help reduce these rates and therefore increase engagement.

HOW CAN WE HELP

Please let us know your requirements and we will get back to you with options and prices.

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